DIGITAL MARKETING
LivePitch puts 'Dragon's Den' in your pocket
14-01-2008
by Emmet Ryan
Irish entrepreneurs can now upload videos of investment pitches at theBusinessShop.ie.
Irish businesspeople seeking investment can use a facility called LivePitch to upload audio visual pitches to an online system, along with business plans, spreadsheets and images if they so wish. The clips can then be downloaded by interested investors onto an iPod or other media device with video capability.
LivePitch is provided by theBusinessShop.ie, a website that helps facilitate the purchase and sale of businesses. The service is available as a free part of the website's standard service.
LivePitch effectively creates a portable version of 'Dragon's Den', with investors able to peruse pitches while on the move. The system allows the potential investor to view the entrepreneur's presentation style and their personality as well as assess the business plan and anything else the potential entrepreneur sees useful to helping them raise finance.
The concept, while novel, shows an appreciation for the changing way in which people use online content by helping to bring entrepreneurs together with potential backers. The system's creators said they had chosen to launch the service now due to the rise in broadband usage in Ireland, providing more people with easier access to content such as online video.
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