• Web Pick: SmartLeads.ie

    SmartLeads aims to make the task of giving and getting business opportunities a breeze.
    » more
  • Follow ENN on Twitter

    Are you using Twitter to track trends? ENN's Twitter stream is updated in real time throughout the day.
    » more
  • Blog: Is Social Media The Real Thing?

    When two global FMCG brands take to the social web you know it must be the real thing.
    » more

TELECOMS & MOBILE

T-Mobile wins iPhone for Germany

20-09-2007

by The Register

T-Mobile has won exclusive rights to sell the Apple iPhone in Germany.

The Deutsche Telekom-owned subsidiary will launch the handset on 9 November, the same day that hordes of Brits are expected to flock to Carphone Warehouse, Apple or O2 UK stores for their Jesus phones.

The 8GB handset will cost EUR400 (STG280/USD560) in Germany, but T-Mobile does not have to share the exclusive sales limelight with a handset retailer -- unlike in the UK where O2 must share it with Carphone Warehouse. T-Mobile customers are expected to sign a two-year network contract to secure the must-have handset.

T-Mobile's announcement was greeted with much less fanfare than Tuesday's O2 UK's iPhone love fest. T-Mobile's website currently carries just a simple front page with an image of the handset and its 9 November launch date.

Apple is keeping mum on which networks will win the rights to sell the handset in Spain or France. The rumours are that carrier Telefonica SA may be the lucky network in Spain -- because it's the parent company of O2.

The Register and its contents are copyright 2007 Situation Publishing. Reprinted with permission.

EMAIL TIPS


email tipsUsing the subject line to get noticed: Denise Cox argues that to get results you have to make every word work in a subject line. » Read more

ENN CORPORATE

Complete copywriting services
Do you need skilled writers to put together compelling prose for your company? Why not check out the new-look corporate services site from ENN and see how we can put our skills to your use. » Read more

  • Hosted by TeleCity

SUBSCRIBE

Not a member yet?
Sign up free, click here
To change your ENN Newsletter and alerts preferences here

WHO'S WHO IN PR

Full listing of Irish PR firms, including high-tech specialists. » Click here