Digital Marketing – Taking The Internet By Storm

One of the most influential and emerging technology related strategies to burst onto the scene, and be in use all major online businesses, is SEO .

So what do we know about SEO?

It stands for Search Engine Optimisation and there are some incredible web applications developed for use in this industry, three of which we’ll cover in this article. &

These platform are built with the sole purpose of emulation. Emulation of what exactly? Google’s famous PR, or Page Rank, scoring system which is the measurement of a website’s authority and trust in the eyes of Google itself.

So up until a few years ago, anyone could check the PR score for any website as Google published the API for the database to be queried, and it really did emphasise how respected Google viewed the site itself.

This metric has since been rescinded from public consumption and is used only internally at Google itself.

Due to this, third party platforms such as, & have developed their own metrics to measure the authority and trust of a website, trying to emulate as closely as possible Google’s PR framework.

With’s Open Site Explorer – you can check many Moz based metrics but primarily there are two that marketers the world over look at. Domain Authority (DA) & Page Authority (PA).

These metrics take valuable information from the database and assign a score to a web property based on various factors, including but not limited to, backlinks and social signals.’s primary Metrics are Trust Flow (TF) and Citation Flow (CF). Both these metrics compile a score focused on various components in their database such as topical relevance and referring domains.

Inside the world of Digital Marketing and SEO in general, those two platforms are routinely used by experts focused on building relationships with influencers in the niche specific industry they are currently working on as it gives them the flexibility to build a network of high value individuals and influencers for content syndication purposes.’s Trust Flow and’s Domain Authority are the two most used metrics in the SEO industry today and this is unlikely to change.

Both of these applications have free accounts, intermediate accounts and professional accounts for all their user’s needs and when in that game – are absolutely crucial.

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