DIGITAL MARKETING
Digital Marketing 16 September
16-09-2005
by Ciara O'Brien
CheetahMail gets Irish launch | Tourism body signs EUR2.6 million web deal
CheetahMail gets Irish launch: Experian has launched its e-mail marketing and website analytics tool CheetahMail in Ireland as part of the company's wider European roll out.
CheetahMail is designed to help users get better results from permission-based e-mail marketing, analysing website traffic to devise customised e-mail campaigns.
"The Computer Industry Almanac 2004 estimates that there are 2.06 million internet users - 53 percent of the total population - in Ireland," said Denis Sheehan, CEO of CheetahMail UK. "Many companies in Ireland are now beginning to realise the potential of the internet to reach this vast audience."
Tourism body signs EUR2.6 million web deal: Tourism Ireland has agreed a EUR2.6 million deal with a London-based web company to develop a new website to market Ireland as a holiday destination.
LB Icon won the contract to develop a dynamic user website after a six-month tendering process. Tourism Ireland intends to use digital media to enhance the site and make it a more effective marketing tool for the country, with video clips and digital radio intended to promote a "local flavour". The site will also include visitor testimonials and blogs of holiday experiences.
The move is part of the tourism body's commitment to new media marketing. It already has 24 websites in 14 languages, but wants the new site to cater for increasingly sophisticated online customers. It plans to include a "My Visit" function to allow users to store web pages, and making trips easier for users to plan with holiday itineraries that can be saved or passed on to friends.
A key part of the site is the content management system, which will allow the tourism body's offices around the world to easily customise the content of each website to local requirements. "The Internet has become a vital and unique medium in the battle to stay competitive in the international tourism sector," said Joe Byrne, director of markets and customer relations with Tourism Ireland. "[The website] will also facilitate even greater levels of interaction between our customers and our tourism industry partners, who have already received in excess of one million referrals from Tourism Ireland websites this year."
Tourism Ireland plans to roll out the new websites on a phased basis from January 2006. Its British website is first on the list, while the rest will be phased in between February and the end of May 2006.
Using the subject line to get noticed: Denise Cox argues that to get results you have to make every word work in a subject line.
